Dialogue clarity is probably the most important part of any spot. And when the lead character has a mouth full of mayonnaise, well, you can see the challenge.
We used a series of EQ, compression, and mid- range boosting. Our go-to EQ is the NEVE. It has warmth and clarity in the high end range.
We toggle between the SSL and Focusrite compressors. Each one has it’s own sound.
When the logo of the company flashes on the screen we always want to accentuate it with sound. The main reason is this. Logos are the best way to reinforce a brand. And the sound we create for them more than doubles the impact on the viewer.