G.T. Bynum - Karen Endorsement


Political campaigns are super competitive and require as much attention as any other ad out there. 

Who doesn’t love fire? This scene required 5 different sounds, fire cracking, fire burning, wood cracking, out door sounds, and a fire extinguisher. The challenge was to match the firefighters movement as he extinguishes the fire. We used panning and volumes curves to get the exact effect.

Sound design can help guide the viewers attention. As the logo flies in we wanted to bring attention to the candidates name. We added a panning medium high pitch swoosh with a soft ending. 

Bynum won the race…so yeah, we did our part.