Comedy is never easy to sound design. It is easy to go one way or the other to far and miss the target. I think the best way to approach comedy is to not try to be funny. It seems like the funniest things in life are the mishaps or unexpected falls.
So when I saw the first frame of the OK Joes BBQ spot featuring a mostly toothless man eyeing a plate of BBQ I decided to counter the entire comedy feel and go hard core serious with the sound design.
The director wanted a throwback sound effect for the ending reminiscent of the old cowboy rawhide days.
This was pretty tricky. The image has glowing iron and sparks flying which seems pretty straightforward until you try to add the wild card whip sound. We finally got it all timed and leveled to where you could almost feel the heat.